This is where it all starts when creating a web site. Finding the right domain name… one that makes sense for your business, isn’t too long or complicated, and is available.
Some things to remember:
- Shorter is better
- No “cute” spellings
- Hypen if you must (better to avoid, but sometimes you just can’t)
Domain names are inexpensive, that’s the good thing. I personally register all of my domains with one registrar and I find them very easy to deal with: 1and1.com. Their prices are low and I like the idea of keeping the domain names separate from the hosting (even though the domain name is frequently free with hosting) because if I should decide to change host it takes only minutes to redirect the domain name rather than a few weeks that it can take to do a full transfer of registrar.
Choosing the right domain name
One of thing that drives me crazy, along with most other honest business people, is domain name “squatters.” These are people and/or businesses that have bought thousands of domain names with the intention of selling them at higher prices. I tried for years to get cdg.com and it was owned by a non-profit that wasn’t using it. I wrote countless letters, even offering a small amount of money. Never got a response. I tried to get it when it expired (I even set an alarm), but alas, someone else got it. Last time I checked they had it up for sale for several thousand dollars. Jeepers. I’m a small business and I don’t have that kind of money. Oh well.
I was successful, however in procuring the domain name garagesalefinder.com for my garage sale mapping site. The previous owner had wanted to do basically the same thing I am doing, but simply didn’t have time and sold it to me for a reasonable amount. Not as short as some names, but very easy to remember.
In any case, sometimes it takes a bit of work to come up with a good domain name. One of the tools I find indispensable is: Domain Tools. If nothing else, it gives you a jumping off point for brainstorming the right domain name.
Register on your own, or ask us for help
You can save a few dollars by registering your own domain name, just use the link above for 1and1.com. It’s not complicated. If you’re not comfortable with that, or just have some questions, please call us at (757) 271-4602.