Free and Easy Marketing that Everyone Can Use
Are you looking for a set-it-and-forget-it way to keep your company information in front of your contacts? One that’s FREE? Piece of cake!
Your email signature is the perfect opportunity to not only make sure your contacts have information about how to contact you, but it’s a quick way to share links to your web site, your social networking pages, and even a YouTube video channel. Don’t stop there, though… A one-liner about your business that get’s people interested (referred to as your “talking logo” by John Jantsch in Duct Tape Marketing) should also be there.
Every modern email program has some sort of a “signature” option available. Once you set it up, the signature is attached to every email you send out. Most programs even allow you to have multiple signatures. In the case of the Mail app on my Mac, I can have multiple signatures for each email account.
Email signatures should be either text or html. There should be no graphic attachments in your signature — your logo can, and should, be embedded as HTML. The one requirement is that the logo or other graphics must be hosted on the internet somewhere. The “somewhere” can either be on your own hosting account, Flickr, Picasso, Photobucket, etc.
Here are some samples of email signatures that I use:
These particular signatures serve various purposes. For instance, the last one is my personal email signature — thus the photo of me and Opal. I’ve just updated it and the CDG (html) version with my social networking information. The logos and graphics help maintain my brand for my various ventures. The last, personal, signature has a bit more formatting; email programs have issues with cascading style sheets (CSS), so I used inline CSS to create the dotted underline beneath the links.
Look for tutorials on how to create these in various email programs soon.