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Archives for December 2009

A marketing strategy for the average Joe

December 14, 2009 by Valerie Cudnik

Part of blogging is selling. Part of selling is knowing not only what your customers buy, but why they buy it.

Not only do you need to know what and why they buy, but you also need to know how to communicate to potential clients so that they know that your company can provide what they need.

WOW! That’s a tall order!

Volumes have been written on sales and marketing strategies. Entire degree programs are dedicated to it. So, how’s the average Joe Business Owner supposed to get a handle on the essential knowledge?

Here’s my personal recommendation, a book, Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. I stumbled upon this book on Amazon, then promptly borrowed it from the library. After reading it (twice), I bought my own copy. THAT’s how much I like it.

The author, John Jantsch, also has a website by the same name: Duct Tape Marketing, which is filled with even more great ideas that are easily understood and implemented by business owners and bloggers alike. Heck, I even learned a cool way to pimp out my Facebook page from reading his Facebook page. Both the book and the site are full of really useful stuff.

Filed Under: Books Tagged With: Blogging, Duct Tape Marketing

Linkshare

December 5, 2009 by Valerie Cudnik

I’ve been a Linkshare affiliate for a few years. I’ve been very pleased the the choices of merchants and offers. They have some great tools, making it easy to develop links and feeds to automate your advertising program. I’m by no means an expert at it, but I’m happy to report that Linkshare lives up to their end of the deal, and consistently sends payment in a timely manner.

My blogs aren’t at a pro level, so I haven’t been accepted by a few of the larger merchants; there are so many to choose from that that is just a blip of an issue.

Filed Under: Affiliate Programs, Monetizing Your Blog

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