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30 minutes to a better web presence for local businesses

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If you’re one of the small local businesses trying to move your marketing online, this article is for you. Perhaps you already have a website, a blog, and even a page on Facebook. If you do, great! You’re making progress. Depending on whether you are doing the work yourself or hiring it out, you may have missed the opportunity for some of the best free advertising you can get — listings in some of the larger online directories… the ones that count. (Being in a bazillion small meaningless link-farm directories doesn’t help and you want to stay away from those!)

The biggies:

If you’re a restaurant you should also be in:

  • Zomato (formerly Urban Spoon)

Start with your Google listing, then do Bing. Make sure you enter the exact same data for each of them! Entering the data into these sites will be a bit repetitive, but that’s okay. Different search engines serve up results from many different sources and you want to make sure you’re included in the ones that matter. This is a really basic list, there are lots of other good, solid directories, but folks just starting out should worry about these first.

Most of these sites also offer upgraded ‘paid’ listings or other features. For now, just stick with the basic free listing, you can always upgrade later. Ideally these listings will include a link back to a website, but if you don’t have a site, put up a page on Facebook and link to that.

When provided with the opportunity to enter a description about your company, it needs to be well-written sales copy that tells the potential customer what benefits you offer them. Why should they come to YOUR business and not the guy down the street?

Get FREE business cards for sending us new clients

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photo of samples of premium business cardsWe’re happy that so many of our customers refer us to their friends and colleagues for printing and web site work. So happy, in fact, that we’re starting a new program: for every 5 new printing or web design customers that you refer to us, we will give you 1,000 FREE premium business cards.

These premium business cards are full-color, 1-sided, and printed on your choice of 14pt or 16pt stock, with your choice of a glossy or matte finish – a $48 value!

This isn’t a special promotion; it’s a new policy. We want to make sure our customers know we appreciate the referrals. So keep ’em coming!

While we get organized, if you do send us business, please let us know (or have the customer tell us you referred them). We’re working on a way to track the referrals, but didn’t want to postpone the announcement while we worked out the details.

Here’s the fine print: Free cards do not include the card design; we can use your existing art or we can help you with that (regular design rates apply). Business cards take approximately 1 week from order to delivery. A customer is defined as “someone who pays for goods or services”.