• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pre-header Widgets

(757) 271-4602 valerie@cdgwebdesign.com
Follow Us on FacebookFollow Us on LinkedInFollow Us on YouTubeFollow Us on RSSFollow Us on Yelp

CDG Marketing & Web Design

  • Home
  • About
    • Location
  • Services
    • Website Design
      • Domain Names
      • Web Hosting
      • Professionally-Written Web Content
    • Printing
      • Business Cards
      • Postcards
      • Brochures and Flyers
    • Graphic Design Services
      • Logo Design
    • Video
  • Portfolio
  • Testimonials
    • Leave a Review
  • Blog
  • Contact Us
You are here: Home / SEO / Search Engine Optimization (SEO) Basics

Search Engine Optimization (SEO) Basics

November 26, 2009 by Valerie Cudnik

Whether your are blogging or developing another type of website, the basics to SEO remain the same:

On-page SEO includes:

  • Good, fresh content
  • Optimized content
    • Meta <Title> Tag containing keyword
    • Meta <Description> Tag containing keyword
    • A reasonable density of the keyword you are targeting in your content
    • Proximity of keyword to beginning of content
    • Keyword appearing in H tags and alt tags (there is dispute over this in the SEO world)
  • Schema markup

google search display with markup SEO

Off-page SEO includes:

  • Quality links back to your site:
    • Organic links
    • Directory links
    • Authority site links
  • Social Signals
  • Integration of products offered by the search engines (Google, Bing, etc.)

The trick, of course, is doing all that optimization to make the search engines happy, and still having a site that looks and reads well to your human audience. If your visitors don’t become leads or customers all the SEO in the world is useless.

SEO is a top that changes constantly, mostly due to updates in the algorithms used by Google (primarily) and other search engines.

This barely scratches the surface of SEO. Entire courses are available on this topic because, contrary to rumors: SEO is here to stay.

Filed Under: SEO Tagged With: Optimization Seo, Search Engines, SEO

About Valerie Cudnik

I've been a graphic designer for over 30 years and have focused on digital media since 2007, with emphasis on web design and internet marketing.

Products I love.

This is an affiliate link; I will get a small commission if you buy this software.

Primary Sidebar

Here’s what some of our happy customers have to say about us:


Footer

  • Website Portfolio
  • Location / Map
  • About CDG
  • Services
  • Blog
Best Web designers in Chesapeake

Some of our web design work…

Cav Park Bay Colony
CDG Marketing & Web Design
1508 Percheron Ct.
Chesapeake, VA 23322
(757) 271-4602
This is a home-based business.
We are available by appointment only.

Get Directions

© Copyright 2007-2019. All rights reserved.
Small Business Website Design by CDG Marketing & Web Design · Log in

Cleantalk Pixel