Whether your are blogging or developing another type of website, the basics to SEO remain the same:
- Good, fresh content
- Optimized content
- Meta <Title> Tag containing keyword
- Meta <Description> Tag containing keyword
- A reasonable density of the keyword you are targeting in your content
- Proximity of keyword to beginning of content
- Keyword appearing in H tags and alt tags (there is dispute over this in the SEO world)
- Quality links back to your site
- Organic links
- Directory links
- Authority site links
The trick, of course, is doing all that optimization to make the search engines happy, and still having a site that looks and reads well to your human audience.
I’m not an expert at SEO, in fact I’m still a student. I’m taking an online class that came as a part of my purchase of a great software package called WebCEO. It’s fairly comprehensive and has really been great in helping me optimize my own business web site as well as some client sites. They have a FREE version, which is fully functioning; it just doesn’t have some of the advanced features that the professional version contains. Check it out when you get a chance! WebCEO
This barely scratches the surface of SEO. Entire articles can be written on just about each element I’ve mentioned, and we’ll get to that… all in good time.