Top 5 Tips from “Duct Tape Marketing” by John Jantsch

By Valerie Cudnik | January 17, 2010

The book “Duct Tape Marketing” by John Jantsch is easily one of my favorite business marketing books. Jantsch takes tried-and-true marketing concepts and breaks them down into understandable, usable, basic methods – suitable for the average business person. In no particular order, here are my favorite strategies: Identify your ideal client (page 2). This is…

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FREE Bing Local listings = FREE Advertising

By Valerie Cudnik | January 15, 2010

Here is an internet marketing secret most people ignore: get your business in Bing Places (Bing Local). While you might think nobody actually uses Bing, you would be wrong! Bing is the default search on every iOS device sold in America. If you talk to Siri, or use spotlight to search, you are using Bing,…

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