• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pre-header Widgets

(757) 271-4602 valerie@cdgwebdesign.com
Follow Us on FacebookFollow Us on LinkedInFollow Us on YouTubeFollow Us on RSSFollow Us on Yelp

CDG Marketing & Web Design

  • Home
  • About
    • Location
  • Services
    • Website Design
      • Domain Names
      • Web Hosting
      • Professionally-Written Web Content
    • Printing
      • Business Cards
      • Postcards
      • Brochures and Flyers
    • Graphic Design Services
      • Logo Design
    • Video
  • Portfolio
  • Testimonials
    • Leave a Review
  • Blog
  • Contact Us

SEO

YouTube SEO Cheat Sheet

September 19, 2013 by Valerie Cudnik

Using video as part of your marketing plan is a smart move these days. Even smarter is getting the most out of your efforts by applying basic SEO to your YouTube videos.

Like photos on your website, YouTube & Google have limited ability to understand what your video is about unless you tell them. You don’t want to be spammy about it, but you do want to be consistent. Follows is a simple infographic with the basics of YouTube SEO.

youtube cheat sheet infographic

PDF version of the YouTube Cheat Sheet

Filed Under: Advertising, Search Engine Optimization, Tips & Techniques Tagged With: SEO

Search Engine Optimization (SEO) Basics

November 26, 2009 by Valerie Cudnik

Whether your are blogging or developing another type of website, the basics to SEO remain the same:

On-page SEO includes:

  • Good, fresh content
  • Optimized content
    • Meta <Title> Tag containing keyword
    • Meta <Description> Tag containing keyword
    • A reasonable density of the keyword you are targeting in your content
    • Proximity of keyword to beginning of content
    • Keyword appearing in H tags and alt tags (there is dispute over this in the SEO world)
  • Schema markup

google search display with markup SEO

Off-page SEO includes:

  • Quality links back to your site:
    • Organic links
    • Directory links
    • Authority site links
  • Social Signals
  • Integration of products offered by the search engines (Google, Bing, etc.)

The trick, of course, is doing all that optimization to make the search engines happy, and still having a site that looks and reads well to your human audience. If your visitors don’t become leads or customers all the SEO in the world is useless.

SEO is a top that changes constantly, mostly due to updates in the algorithms used by Google (primarily) and other search engines.

This barely scratches the surface of SEO. Entire courses are available on this topic because, contrary to rumors: SEO is here to stay.

Filed Under: SEO Tagged With: Optimization Seo, Search Engines, SEO

Quality Links = Better Rankings

October 3, 2009 by Valerie Cudnik

links-graphicLink building must be part of your search engine optimization (SEO) plan. Where content is king on the internet, links are queen. Links back to your site are how the search engines tell whether your content is valuable or not.

Quality Counts

While there are many products available on the internet that claim to get you a substantial number of links back to your site, the quality, or lack thereof, may actually be detrimental to your rankings. If your business is a pet store and your links are on a site about vacations in the Bahamas, the search engines consider this a “junk” link and you may actually be penalized in the rankings game.

Some of the software out there that targets other sites for linking is actually quite sophisticated and will only give you results based on specific keywords.

You want to focus on links on sites that have complementary subjects. If you specialize in accessible real estate for handicapped people, a link on a site with other resources for handicapped people is a quality link. If that site has a good page rank on the search engines, then your link is even more valuable.

Anchor Text

The anchor text is the actual words on the page that you click on. The anchor text of a link is extremely important, because it’s that text that tells the search engine what your site is about.

For example:

For great information about home staging in Norfolk, click here

Check out this valuable information about home staging in Norfolk.

In these two examples the first one appears to be a link about “click here”, not good at all! The second example is a link about specific keywords. The links should be variations of the keywords you are trying to rank for.

Ideally, the links should also be to various pages on your website and not necessarily the home page. A link to the home page is a link to your site, but a link to a sub-page is a link to your CONTENT.

Conclusion

Focus on getting backlinks to your site with consideration to the source of the link, the content of the link, and the destination of the link.

Filed Under: Search Engine Optimization Tagged With: Optimization Seo, Search Engines, SEO

Primary Sidebar

Here’s what some of our happy customers have to say about us:


Footer

  • Website Portfolio
  • Location / Map
  • About CDG
  • Services
  • Blog
Best Web designers in Chesapeake

Some of our web design work…

Cav Park Bay Colony
CDG Marketing & Web Design
1508 Percheron Ct.
Chesapeake, VA 23322
(757) 271-4602
This is a home-based business.
We are available by appointment only.

Get Directions

© Copyright 2007-2019. All rights reserved.
Small Business Website Design by CDG Marketing & Web Design · Log in

Cleantalk Pixel