WordPress as a Content Management System

Check out the latest post on Inspired Magazine for a great article about WordPress as a Content Management System (CMS). They cover the pros and cons of using WordPress to manage your website content, feature some WordPress websites from some movers and shakers in the business world, and they round it out with a list…

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Printing Jargon You Should Know

Whether you have a designer that handles your art or you work directly with printers yourself, there are some common printing terms you should be familiar with. This article covers the basics.

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Distributing your Blog Content

No matter which blogging platform you are using, experts agree that it’s a valuable way to connect with both your existing and future customers. So you might be asking yourself: “What’s the best way to get readers to follow my blog?” You need to make it as easy as possible for your readers to follow…

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Free Secret Way to Promote Your Business

Got your attention, didn’t it? It’s not really a secret, it’s just that so many people simply skip it, or don’t use it well, that you’d think it was a secret. Free and Easy Marketing that Everyone Can Use Are you looking for a set-it-and-forget-it way to keep your company information in front of your…

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Top 5 Tips from “Duct Tape Marketing” by John Jantsch

The book “Duct Tape Marketing” by John Jantsch is easily one of my favorite business marketing books. Jantsch takes tried-and-true marketing concepts and breaks them down into understandable, usable, basic methods – suitable for the average business person. In no particular order, here are my favorite strategies: Identify your ideal client (page 2). This is…

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FREE Bing Local listings = FREE Advertising

Here is an internet marketing secret most people ignore: get your business in Bing Places (Bing Local). While you might think nobody actually uses Bing, you would be wrong! Bing is the default search on every iOS device sold in America. If you talk to Siri, or use spotlight to search, you are using Bing,…

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A marketing strategy for the average Joe

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Part of blogging is selling. Part of selling is knowing not only what your customers buy, but why they buy it. Not only do you need to know what and why they buy, but you also need to know how to communicate to potential clients so that they know that your company can provide what…

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Linkshare

I’ve been a Linkshare affiliate for a few years. I’ve been very pleased with the choices of merchants and offers. They have some great tools, making it easy to develop links and feeds to automate your advertising program. I’m by no means an expert at it, but I’m happy to report that Linkshare lives up…

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Search Engine Optimization (SEO) Basics

google search display with markup SEO

Whether you are blogging or developing another type of website, the basics to SEO remain the same: On-page SEO includes: Good, fresh content Optimized content Meta <Title> Tag containing keyword Meta <Description> Tag containing keyword A reasonable density of the keyword you are targeting in your content Proximity of keyword to beginning of content Keyword…

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